Eddie Esposito – Turning adversity into real opportunity

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Lately, we’ve been beavering away at some good branding stuff for the Referral Institute. Which is interesting, because we get to work with an international referral marketing company with a global reach from the USA to Australia, and loads of interesting places in-between. But what’s been really great is working with the people involved: Mike Macedonio, Dawn Lyons and Eddie Esposito.

On paper, the Referral Institute is an organization that creates a steady stream of referrals for its clients. But in practice, it also provides laser-sharp focus for business vision, target markets, goal-setting and personal development.

Now I’ve known Eddie for a number of years. His past has been well-documented: A professional chef (He has cooked for 4 American Presidents and more recently, Michelle Obama). The developer of one of the top private aircraft catering firms in the world. Author, Speaker and International Business Coach.

But as a survivor of the horrific events of Hurricane Katrina in Louisiana, he helped his friends and clients to overcome extreme adversity and develop an indestructible community spirit that helped them to grow and prosper. I always think of Eddie as a true evangelist: not the smoke-and-mirrors kind, but the type of community leader that activates those around him with professionalism, humility and humour. When you spend your life giving in the way Eddie has, it’s only natural that others are influenced to become better entrepreneurs, and better people as a result.

If you are interested in meeting with Eddie, get in touch with us here in Create and we’ll be happy to arrange a coffee.

Owen Barry

"I believe that too many businesses spend their time telling their customers what they do and how they do it. But rarely do they communicate the most important aspect - why they do it. When a customer believes in a product and service that you truly believe in, they feel an emotional connection with your business that will make them a customer for life."