People don’t really look at great logos. We see them, know exactly what they mean and instantly translate them from an image to understanding.
We rarely think twice about what logos are meant to be, and yet in a split-second a whole range of messages can be communicated. Trust. Reliability. Tradition. Progressiveness. Dynamism. It’s remarkable how the simplest of graphics, typography or colour combinations can evoke an instant emotional connection.
It’s this emotional response that makes it so important to develop a unique mark or symbol for businesses that want to stand out from their competitors. In some cases, it may be the first point of contact for a potential customer on your business card or encountering your website for the first time. It sets the tone for the relationship early on.
Internally, a great logo can create confidence in your business. It can reflect that you stand for and what values are important to you. It’s makes it easier to inform and inspire a customer. Most importantly, it allows you to instantly communicate the true difference in dealing with you and your business.