Rebranding an innovative eLearning organisation
It’s always a joy to work with clients who already understand that their brand must connect with the needs of their own customers. Gary and the guys in Enovation pride themselves on the quality of eLearning services that they provide to a number of diverse industries across Ireland, the UK and France. When we began working with them, we emphasised that it was important to bring potential customers on a journey with them, and clearly show how the key services that they provide are linked. They needed to emphasise that working with Enovation would make life easier for their customer, and provide a fully managed seamless service as well as individual product development.
Before
After
Constructing the logo
The brand identity we created helped to reinforce that message, symbolising the smooth user journey and step by step learning while capturing the varied services that they offer. We reinforced this with the tagline ‘Learn. Empower. Grow’, which focuses on the benefits to their customer.
What we did:
- Brand Identity
- Stationery
- Key Messaging
- Brand Guidelines
- Website (Ireland)
- Website (France)
- Landing Pages
- Email Signatures
Old business cards
New business cards
Old website
New website
“Create provided Enovation with the best possible service we could ask for and made the launch of our French and Irish websites happen when the deadline was so tight. Thanks to Create, our new identity has greatly improved our brand image and resulted in our websites now being the main source of leads.”
GARY MAHON
Director, Enovation
Brand Guidelines
