Modernising a much-loved Irish brand
Pádraig Óg Gallagher set up his restaurant in Temple Bar over 30 years ago, and his offer was simple: a potato-based pancake called Boxty, a forgotten staple of the west. Although he had a steady stream of tourists, Pádraig Óg wanted to build a brand that appealed more to a younger generation of Irish people.
We developed a brand position which focused less on a saturated market of traditional Celtic Ireland and built a brand which was more relevant to modern Ireland. It reflected Pádraig Óg’s passion as a grower, a writer and a chef, and his love for natural ingredients and use of artisan food producers from Ireland.
We’re proud to be able to tell the story of such a well known institution in the heart of Dublin, and help to create a contemporary experience that reflects the natural origins and flavours of the menu – one that appeals to a new generation of Irish and tourists alike.
What we did:
- Brand positioning
- Art Direction and Photography
- Brand language
- Window graphics
- Window Menu
- Table Menus
- Beer Packaging
“The work that Create have done for us has been nothing short of transformational. It’s helped to focus us internally what we are really about, brought in more customers and defined our future strategy in both food and drink.”
PÁDRAIG ÓG GALLAGHER
Owner, The Boxty House