One of the key pieces of advice that we give to businesses is to align themselves to a charity. It adds another dimension to the business and can attract positive publicity. More than anything else, it adds real meaning to the work that you do. Because you are using your skills for the greater good, it means putting something back into a community that needs you.
Some of the most fulfilling work that we’ve done over the past few years has been for Valid Nutrition, the dynamic Irish charity who have been helping Third World communities get back on their own feet. More recently, we were delighted to be selected by Acquired Brain Injury Ireland to develop their brand identity and language across a range of printed and online items.
The work that Barbara O’Connell and her dedicated staff carry out from their base in Dun Laoghaire is extraordinary. They pride themselves on the quality of services they provide to enable people with acquired brain injuries to lead meaningful lives in the community – when you sit down with Barbara and she tells you of the challenges that people and their families face, its easy to see the dedication that her whole team have. A recent winner of the Newstalk Social Entrepreneur of the Year, Barbara exudes an empathy and passion for this organisation’s goal to provide the best quality personalised services to all people affected by acquired brain injuries in Ireland.
We hope that our continuing work with ABI Ireland into the future will help them to achieve their goals. Watch out for their upcoming Brain Injury & Sport European Conference, which is the first of its kind in Europe and will be taking place in the Aviva Stadium in mid December.
We’ve just started the process of developing a new website to promote the essential work that ABI Ireland do – in the meantime pop over to their old site and see what you can do to get involved.