A new brand for a nationwide charity
Background
Grow Ireland is a nationwide charity that benefits those suffering from mental health issues by providing a strong community-based peer support network. Through lived experience and sharing stories of their challenges, members help each other through the difficult steps of recovery, while nurturing a strong sense of hope, confidence and empowerment.
Before
What we did:
- Stakeholder Engagement
- Brand Positioning
- Brand Identity
- Key Messaging
- Brand Guidelines
- Program Book
- Powerpoint Template
- Pull-up Banners
- Stationery
- Advertising Campaigns
- Social Media
- Clothing
“Create not only listened to us – they heard us. We had a tired logo, unengaging promotional literature and a fragmented sense of who we were. Through their stakeholder engagement sessions, they identified our cause and our passion, and developed a brand that energised our members and staff. It has given us the confidence to engage fully with the public, funding bodies and corporate partners. Create have opened doors for us.”
SÍLE TRACEY
Marketing and Communications Manager
Grow Mental Health
The Result
Through a series of workshops, interviews and direct stakeholder engagements, Create developed a brand that reflects an organisation that is supportive, accessible, inclusive and engaging. The brand identity, language, tone of voice and imagery all combine to reflect the core values of Grow and the real benefits that it brings to the community: a sense of connection, personal growth, transformation and self-worth.
