A brand refresh for a software company
Based in Dublin, Ireland with a significant international presence, DreamTec are a leading supplier of mobile handheld Solutions and Fuel Stock Tracking for the Fuel Distribution Industry. Their software products are used by distribution-based companies, helping them to evolve through the use of innovative technology.
![DreamTec-Logo1 DreamTec stacked vertical logo](https://create.ie/wp-content/uploads/2019/10/DreamTec-Logo1.jpg)
![DreamTec-Logo2 DreamTec stacked vertical logo reversed](https://create.ie/wp-content/uploads/2019/10/DreamTec-Logo2.jpg)
![DreamTec-Logo3 DreamTec stacked horizontal logo](https://create.ie/wp-content/uploads/2019/10/DreamTec-Logo3.jpg)
![DreamTec-Logo4 DreamTec stacked horizontal logo](https://create.ie/wp-content/uploads/2019/10/DreamTec-Logo4.jpg)
What we did:
Working with Gerard Tannam and Katherine Ridge who crafted the brand strategy, brand architecture and language, we created the visual language and led the design direction. The following outputs were developed:
- Brand Identity
- Tagline
- Stationery
- Brochure
- Fact Sheets
- Brand Guidelines
- Exhibition Stand
- Website
- App icons
Logo construction
![DreamTec-Presentation-Logo-Construction DreamTec logo symbol construction](https://create.ie/wp-content/uploads/2019/10/DreamTec-Presentation-Logo-Construction.jpg)
Brochure and data inserts
![DreamTec-Folder-Angle2 copy DreamTec brochure front cover](https://create.ie/wp-content/uploads/2019/10/DreamTec-Folder-Angle2-copy.jpg)
![DreamTec-Folder-Inside DreamTec interior of brochure](https://create.ie/wp-content/uploads/2019/10/DreamTec-Folder-Inside.jpg)
App icon and business cards
![APP ICON DreamTec animated app icon](https://create.ie/wp-content/uploads/2019/10/ICON960x500-1.gif)
![DreamTec-business_card960x500 DreamTec curved corners business card](https://create.ie/wp-content/uploads/2019/10/DreamTec-business_card960x500.jpg)
Brand guidelines
![DreamTec-Brand-Guidelines-Visual DreamTec brand guidelines](https://create.ie/wp-content/uploads/2019/10/DreamTec-Brand-Guidelines-Visual.jpg)
The Result
A brand identity that reflects the offer with a consistent look and tone throughout all their marketing materials. The brand now supports their innovative approach and their website attracts and engages their key stakeholders.