INTERNATIONAL SCHOOL AUGSBURG
Shaping a brand for a global school
International School Augsburg is a diverse, international learning community with a clear educational vision and a strong sense of identity. Our role was to help articulate that vision into a coherent, contemporary brand system that could grow with the school and its community.
INDUSTRY:
Education
WHAT WE DID:
Stakeholder Engagement
Brand Identity
Brand Assets
Brand Launch
Website Design
Merchandise
Sports Apparel
Art Direction
Video Development
Social Media
Our work was a full reimagining of ISA’s identity, shaped through close collaboration with leadership and key stakeholders. Every touchpoint was designed as part of a single, considered system. The result is a brand that feels confident, unified, and unmistakably ISA.
Video made in collaboration with Zehntausendgrad, Augsburg
The apparel range and sports kits brings the brand into daily life, giving students, staff, and families a shared visual language they can wear with pride.
Marking ISA’s 20th anniversary meant balancing reflection with momentum. We created a refreshed anniversary mark and a dedicated microsite that celebrated the school’s journey while looking firmly ahead. Supported by campaign assets and on-site materials, the anniversary became a moment of collective pride and future focus.
