A premium brand for a luxury property development
Background
Dalkey Manor, a terrace of 19 townhouses and two mews houses, set high on Killiney Hill, is a luxury housing development that required a premium brand and marketing materials to attract the right target audience. We worked with the developer, Ecologic Design & Build and the estate agent, Hora Property Consultants, to create a brand concept that would do just that.
What we did:
- Brand Positioning
- Brand Identity
- Sales Brochure
- Signage & Hoarding
- Newspaper Ads
- Animated Online Ads
The Result
Paddy and his team in Ecologic Design & Build went that extra mile to deliver a superior finish. Our brand concept ‘everything & more’ supported this position. In the brochure, titles like ‘elevated elegance – with coastal views’ and ‘village life – near the city’ establishes the extras that this development brought. We created a serious of online ads and newspaper ads to promote sales. Phase 1 sold out in days after the launch. A great product, a great estate agent and a great brand to support it.