Together We’re Stronger

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While the jury is still out whether a unified Europe is a positive thing to be working towards, there are some aspects of collaboration with our near neighbours that we can all agree are beneficial.

The capacity to share our culture, knowledge and expertise is a gift that comes naturally to the Irish. As part of the European Edge Cities Network, Fingal County Council has spearheaded a collaborative approach to many common economic, social and environmental issues; issues such as the provision of more effective local authority services, economic development and environmental awareness.

Last year, we were asked to re-brand the Network. Along with a vibrant identity and dynamic website, we worked with marketing expert Feargal Jennings to develop a clear strategy that would not only retain members and attract new ones, but would also serve as a live resource for promoting both their individual expertise and their successful collaborations together.

As the presidency passes to North Down for the remainder of 2014, we believe that we’ve developed a brand that reflects the network’s commitment to sharing its knowledge between members, with the ultimate aim of benefiting the citizens of those European districts.

For more information on the Network’s ongoing collaborative mission, log on to www.edgecitiesnetwork.com

Feargal Jennings
Fingal County Council
www.edgecitiesnetwork.com

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Owen Barry

"I believe that too many businesses spend their time telling their customers what they do and how they do it. But rarely do they communicate the most important aspect - why they do it. When a customer believes in a product and service that you truly believe in, they feel an emotional connection with your business that will make them a customer for life."